Users will soon have a new feature that permits them to lessen the quantity of AI-created content appearing in their feeds. This initiative comes as the service announced that it currently hosts more than 1 billion content made with AI.
Testing and Rollout
This change is in a pilot phase over the coming weeks before a widespread release. This advancement comes amid a increase in AI-generated material, spurred by emerging video-generation tools.
The Broader AI Trend
It has been noted that nearly 10% of the fastest-growing video streams on a popular video site exclusively feature clips produced artificially. A considerable share of this output is considered “AI slop”, a term for substandard, mass-produced content that is often illogical or surreal.
Our research shows that many people enjoy content created using AI tools, including digital art to informative clips, and we want to give people the power to see more or less of that, according to their own likes,” commented a company executive.
Volume and Proportions
The platform announced that there are currently 1.3 billion videos on its network identified as made with AI. In total, more than 100 m pieces of content are added to the platform daily, making AI content a limited portion of its complete catalog.
How to Adjust Settings
Users will be able to limit or boost the level of AI content they see by opening the “manage topic” setting in the app and choosing “AI-generated content”. Other topics that are already be controlled under the tool include news, clothing, aesthetics, and dance.
Platform Guidelines
Its guidelines mandate users to tag lifelike AI-made content, and it forbids malicious deepfakes of public figures or emergencies. Any authentic-looking AI video that is not labeled can be taken down under its community policies.
In addition, the service will henceforth attach an AI-generated watermark to content produced via its own AI tools, or identified by an collaborative effort for identifying content made by AI. This measure is designed to help prevent users from trying to evade the labeling process.
Educational Initiatives
The platform is furthermore launching a $2m AI literacy fund for experts and groups to create educational content about using AI responsibly. This project will benefit charitable organizations focused on teaching programming and robotics.
Content Safety Approach
TikTok has defended its safety measures, amid controversy over intentions to cut jobs for a large number of content moderators in the UK. TikTok is expected to cut a significant number of roles in its trust and safety department in its British office, with labor groups and digital protection specialists voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead explained that human moderation would continue to be important, but AI can shield workers by filtering out the most graphic content prior to it is viewed by humans. The company announced a significant reduction in shocking and graphic content reviewed by content reviewers over the past year due to reliance on its automated systems.
“We think that it’s essential to balance humans and technology to keep the platform safe,” the executive stated. “We’ll have people as part of that process, but we also think it’s extremely critical to minimize viewing of unsafe media as quickly as possible, which is why a significant AI assistance is making a difference work at speed.”
